In Asia, bamboo pulp has been used in the production of hand-made paper for centuries. Now, through an innovative in textile process, this very same pulp is capable of producing smaller bamboo fibers that can be spun into super-soft yarns and fabrics like the one you’re holding now.

Fabrics made using True Bamboo Fiber and Textiles are more than just soft, they’re also durable, chemical-free, naturally anti-bacterial, organic, biodegradable and thermal regulating. This means that garments made with bamboo will keep you warmer, cooler, drier—and actually offer you some protection from the sun—no matter where your everyday life adventures take you.

Bamboo is among the most sustainable, fastest-growing and naturally regenerative plants. Bamboo, which is actually a tropical grass, can reach a maximum height of up to sixty feet in less than four years. It spreads itself quickly across its growing area, which stabilizes the soil and prevents runoff, which also means there’s no need to till the soil, which is a process that contributes to erosion. The Bamboo plant is organic and doesn’t need pesticides or fertilizers. It absorbs greenhouse gasses, releases oxygen, is biodegradable and can be harvested without causing any harm to our beloved rainforests.

A T-shirt is just the beginning. True Bamboo Fibers and Textiles can be used to make all kinds of clothing, from active wear for all kinds of activities such as skateboarding, snowboarding, yoga and running, to evening wear and other luxury items. True Bamboo can also be used for home goods, such as bedding and placemats, and personal products such as cosmetic wipes. The possibilities are endless.

And it's made in the good old U.S. of A.

So in the city or on the slopes, at the gym or out for a night on the town, garments made using True Bamboo Fiber and Textiles look cool and work hard for you, leaving you feeling great-both inside, and out.

• en.wikipedia.org/wiki/Bamboo
• www.inbar.int/facts.htm
• www.bambooweb.info
• www.world-bamboo.org